Alain McCullough

President, Child Safety Research & Innovation Centre, Canada

Allan McCullough is president of Canada�s non-profit Child Safety Research and Innovation Centre (CSRIC) and CEO of video game developer Entertaining Knowledge Inc. He is an expert in the field of child safety and street proofing of children.

Mr. McCullough founded the CSRIC to work with his computer game company to blend the non-profit world of advocacy and safety with the engaging world of computer games. The partnership is designed to develop computer games to teach and reinforce safety skills, as well as measure vulnerabilities in children. Mr. McCullough believes that one of the most effective ways to engage, entertain and educate children is through role-playing computer games, which allow children to acquire safety skills via simulation of the safe practices they should use in real life.

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